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1

Social Communication in Advertising: Persons, Products, and Images of Well-Being. Leiss, William, Stephen Kline and Sut Jhally. New York: Methuen Publications, 1986. 327 Pp. $13.95

Lantos, Geoffrey P.

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 399 KB

english, 1988

2

Attitude toward the advertising music: an overlooked potential pitfall in commercials

Craton, Lincoln G., Lantos, Geoffrey P.

Journal:

Journal of Consumer Marketing

Year:

2011

Language:

english

File:

PDF, 179 KB

english, 2011

3

The boundaries of strategic corporate social responsibility

Lantos, Geoffrey P.

Journal:

Journal of Consumer Marketing

Year:

2001

Language:

english

File:

PDF, 198 KB

english, 2001

4

A model of consumer response to advertising music

Lantos, Geoffrey P., Craton, Lincoln G.

Journal:

Journal of Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 251 KB

english, 2012

5

The ethicality of altruistic corporate social responsibility

Lantos, Geoffrey P.

Journal:

Journal of Consumer Marketing

Year:

2002

Language:

english

File:

PDF, 570 KB

english, 2002

6

Motivating moral corporate behavior

Lantos, Geoffrey P.

Journal:

Journal of Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 220 KB

english, 1999

7

Resolving the Capability–Rigidity Paradox in New Product Innovation

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 68 KB

english, 2006

8

Profitable Retail Television Advertising. New York, NY: National Retail Merchants Association, 1977. 150 pp

Lantos, Geoffrey P.

Journal:

Journal of Advertising

Year:

1983

Language:

english

File:

PDF, 242 KB

english, 1983

9

Advertising: A Decisionmaking Approach. Patti, Charles H., and Frazer, Charles F. Chicago: Dryden Press, 1988. 590 Pp.

Lantos, Geoffrey P.

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 198 KB

english, 1989

10

Managing New Productsby Thomas D. Kuczmarski

Review by: Geoffrey P. Lantos

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 218 KB

english, 1989

11

New product development: an overlooked but critical course

Lantos, Geoffrey P., Brady, Donald L., McCaskey, Patrick H.

Journal:

Journal of Product & Brand Management

Year:

2009

Language:

english

File:

PDF, 233 KB

english, 2009

12

Faculty Internships:

Lantos, Geoffrey P.

Journal:

Journal of Product & Brand Management

Year:

1994

Language:

english

File:

PDF, 155 KB

english, 1994

13

Case study: Tim Miner’s Concord Vegetable Corporation internship journal

Lantos, Geoffrey P.

Journal:

Journal of Product & Brand Management

Year:

1997

Language:

english

File:

PDF, 99 KB

english, 1997

14

AN ETHICAL BASE FOR MARKETING DECISION MAKING

Lantos, Geoffrey P.

Journal:

Journal of Consumer Marketing

Year:

1986

Language:

english

File:

PDF, 585 KB

english, 1986

15

Advertising: A Decision-Making Approachby Charles H. Patti; Charles F. Frazer

Review by: Geoffrey P. Lantos

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 335 KB

english, 1989

16

Positive Brand Extension Trial and Choice of Parent Brand

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2005

Language:

english

File:

PDF, 71 KB

english, 2005

17

Consumer Behavior, Robertson, Thomas S., Joan Zielinski and Scott Ward. Glenview, IL: Scott, Foresman and Company, 1984. 640 pp. $24.95

Lantos, Geoffrey P.

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 369 KB

english, 1985

18

Motivating Students: The Attitude of the Professor

Lantos, Geoffrey P.

Journal:

Marketing Education Review

Year:

1997

Language:

english

File:

PDF, 1.65 MB

english, 1997

19

Social Communication in Advertising: Persons, Products, and Images of Well-Beingby William Leiss; Stephen Kline; Sut Jhally

Review by: Geoffrey P. Lantos

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 561 KB

english, 1988

20

Profitable Retail Television Advertising

Review by: Geoffrey P. Lantos

Journal:

Journal of Advertising

Year:

1983

Language:

english

File:

PDF, 387 KB

english, 1983

21

Consumer Behaviorby Thomas S. Robertson; Joan Zielinski; Scott Ward

Review by: Geoffrey P. Lantos

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 661 KB

english, 1985

22

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Craton, Lincoln G., Lantos, Geoffrey P., Leventhal, Richard C.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 615 KB

english, 2017

23

SPOTLIGHT ARTICLES

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2004

Language:

english

File:

PDF, 78 KB

english, 2004

24

SPOTLIGHT ARTICLES

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2004

Language:

english

File:

PDF, 78 KB

english, 2004

25

SPOTLIGHT ARTICLE

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2005

Language:

english

File:

PDF, 59 KB

english, 2005

26

SPOTLIGHT ARTICLE

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 67 KB

english, 2006

27

SPOTLIGHT ARTICLES

Geoffrey P. Lantos

Journal:

Journal of Product Innovation Management

Year:

2006

Language:

english

File:

PDF, 80 KB

english, 2006

28

The influences of inherent risk and information acquisition on consumer risk reduction strategies

Geoffrey P. Lantos

Journal:

Journal of the Academy of Marketing Science

Year:

1983

Language:

english

File:

PDF, 1.16 MB

english, 1983

29

Immunocytochemical characterization of cloned cells from normal adult rat brain

Pilkington, Geoffrey J., Smith, David A., Lantos, Peter L.

Journal:

Neuroscience Letters

Year:

1983

Language:

english

File:

PDF, 820 KB

english, 1983

30

Three cell lines from a spontaneous murine astrocytoma show variation in astrocytic differentiation

Pilkington, Geoffrey J., Lantos, Peter L., Darling, John L., Thomas, David G.T.

Journal:

Neuroscience Letters

Year:

1982

Language:

english

File:

PDF, 836 KB

english, 1982

31

Advertising: Looking Glass or Molder of the Masses?

Geoffrey P. Lantos

Journal:

Journal of Public Policy & Marketing

Year:

1987

Language:

english

File:

PDF, 4.04 MB

english, 1987

32

AN ETHICAL BASE FOR MARKETING DECISION MAKING

Lantos, Geoffrey P.

Journal:

Journal of Business & Industrial Marketing

Year:

1987

Language:

english

File:

PDF, 571 KB

english, 1987

33

Advertising: Looking Glass or Molder of the Masses?

Lantos, Geoffrey P.

Journal:

Journal of Public Policy & Marketing

Year:

1987

Language:

english

File:

PDF, 2.36 MB

english, 1987

34

Advertising: Looking Glass or Molder of the Masses?

Lantos, Geoffrey P.

Journal:

Journal of Public Policy & Marketing

Year:

1987

File:

PDF, 2.36 MB

1987

35

LEARNER Principles Should Be Practiced by Excellent Marketing Instructors

Lantos, Geoffrey P., Shibli, Mohammed A.

Journal:

Marketing Education Review

Year:

1992

Language:

english

File:

PDF, 1.54 MB

english, 1992

36

LEARNER Principles Should Be Practiced by Excellent Marketing Instructors

Lantos, Geoffrey P., Shibli, Mohammed A.

Journal:

Marketing Education Review

Year:

1992

File:

PDF, 1.54 MB

1992

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